New for Land Rovers 65th anniversary, this is a new electronic edition of the successful hardback Land Rover File written by award-winning automotive author Eric Dymock.Every model of Land Rover since 1948 is detailed in this full-colour ebook, withMoreNew for Land Rovers 65th anniversary, this is a new electronic edition of the successful hardback Land Rover File written by award-winning automotive author Eric Dymock.Every model of Land Rover since 1948 is detailed in this full-colour ebook, with pictures, detailed specifications, descriptions and photographs.Land Rover’s 65th anniversary celebrates its appearance at the Amsterdam Motor Show in April 1948.
Uncertain whether it was a car or a small truck, The Autocar thought it “A practical road and cross country vehicle built to high standards.” The Motor was cautious of “… a vehicle intended to bash over far-flung parts of the empire on unmetalled tracks. So why should it be built with the same care as a Rover car? Surely something more agricultural would be better and cheaper.” Sports Utility Vehicle was not yet invented. It came from one of Britain’s best car factories so it was obviously important, even though Rover, “One of Britain’s Fine Cars” thought of it as a temporary measure to see it through steel rationing and difficult markets.
Orders flooded in after exhibiting at the Bath and West Show the following month and Land Rover’s future was assured. It saw farmers and small businesses through the aftermath of war, the first year’s production was only 3048 but 8000 were made of the 1949 model, doubling to 16,000 in 1950. Rover soon turned out 1,000 a week, earning over £2.5 million a year in foreign currency. There followed a bewildering assortment of open and closed Land Rovers, fire engines, military and civilian Land Rovers doing service in every desert, jungle, swamp, mountain and trouble spot throughout the world.Evoque, Defender, Range Rover, Discovery, Freelander, and Range Rover Sport are all included to bring the book bang up to date.